Attaboy Merge!

This was my idea all along! I don't know if there's a very big market for it, but you can count me in!

" The old world has officially collided with the new, the iPod nano-toting city mouse has mated with Victrola-friendly country mouse, and Merge Records has devised a scheme to keep styluses fashionable well into the 21st century. The label has released the Clientele's Best New Music'd Strange Geometry in a format palatable to both vinyl aficionados and micro-music tech junkies. Jeepers! How can this be? Easy. It all comes down to a little marvel of human achievement known as the piece of paper.

Slow down, breathe, and appreciate: all LP copies of Strange Geometry include said piece of paper, which entitles the purchaser to a one-time download of the entire album in digital format, straight from Merge's state-of-the-art website. The label plans to do the same thing to the LP version of the forthcoming Robert Pollard solo record, From a Compound Eye, with both versions scheduled to come out on January 24. If the promotion succeeds, the label will continue with future releases. " -pitchforkmedia.com